How To Promote A Podcast: The 2020 Ultimate Guide - Castos - The Marketing Companion Podcast

Published Feb 18, 21
10 min read

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In fact, it became our main method for promoting our podcast. Develop a Trello board and set up four Columns: Podcasts, Called, Intrigued, Booked. Include all the podcasts and contact information to the first column. Write the email that would offer YOU on yourself. Make a note of some fascinating facts about yourself.

Jot down the things that you 'd want to speak with a visitor pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something really unique and produces a fascinating topic to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the program and prevent a mass copy and paste task. Likewise, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also an excellent concept to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Don't follow up a few days later on and be like, "what the fuck, brother?" Give it a couple of weeks and follow-up with a brief email ending with a question. Who knows? Your email could have wound up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Hard but enjoyable The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up up until this time in the internet marketing area, I've developed three different rap videos which you can see here, here, and below.

Nobody saw it even though we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than practically any other type of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, however a lots of street cred and link juice (the marketing mentor podcast). Not everyone will develop a rap video, but this is a workout of thinking exterior of the podcasting world to do some smart promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

However, they are unworthy the effort and are really short-term. I 'd much rather concentrate on creating content that will survive on the web permanently and consistently bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We developed a great show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - podcast good people good marketing. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was take advantage of it for a short time.

Cash Mustache, and for simply a few hundred dollars, we were able to take advantage of that ONE episode. We attempted it a couple of more times with other guests and didn't get nearly the very same reaction. That episode continued to be connected to and talked about on social media without us having to buy anymore Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreaded task of publishing a podcast. The truth is, you must take your program keeps in mind simply as seriously as you take your program. Treat your program notes like genuine blog posts that provide genuine worth and useful links.

I'm not discussing transcripts. Sure, they offer more words for SEO value, but if they are not cleaned up and formatted and offer real value, then you are squandering your time and cash - bender podcast marketing. Write something new. Turn your episodes into clear content. Supply links to the important things you speak about in your show.

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If you don't want to compose program notes, you ought to employ someone to write them for you. You can start by reaching out to your audience because they already listened to your program. Or you can employ a kick-ass freelance writer. They listen, carry out additional research, and turn each one of the episode posts into incredible SEO bait, helping to draw in more listeners via Google - the marketing cloud podcast.

We looked at what episodes got the most downloads and tried to produce similar episodes in the future. We likewise tried various kinds of episodes like Q&A s and determined to see if we must continue doing them. It'll set you apart from a great deal of other shows and make you more likely to get featured considering that there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it most likely is. Invest in a great mic. I suggest the Audio Technica ATR 2100 and a great introduction USB mic. If you wish to get major, invest in an excellent USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high up on Google bringing us listeners through search. I like this Gimmick. These are easy to sign up for and worth having a look at to see if there are chances to be spoken with. It's also a simple method to find podcast visitors if you're looking for an expert on a specific subject.

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It's likewise an easy way to discover podcast visitors if you're looking for a specialist on a specific topic. It works well to accelerate growth, however it can cause stress out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads took off (mcmethod email marketing podcast).

Daily can be excellent for making money but I do not advise it any longer - marketing over coffee podcast review. It's overwhelming. I like the idea, but more as a means for unique material as a giveaway to individuals who sign up for your e-mail list. Marc Maron develops two-minute video clips to promote each episode with just a basic still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, however easy enough. I would just advise this if you're exceptionally passionate and take pleasure in taking part in Facebook Groups or Forums based upon your topic. I'm very little of an author and discover a hard time with this, so for me, it's unworthy the pain of writing.

This one is a no-brainer. Most likely will not get you much, however simple adequate to do as soon as and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, avoid this. podcast audio snippets marketing. Too pricey. I'm not simply a fan of spending for fans. There is this idea that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven correlation. In truth, outdoors studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you ought to definitely get more reviews since, in turn, that will assist you get you more customers (nerd marketing podcast). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you want to listen the next one. The program LOST was infamous for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (podcast odd lots ads marketing). He put his show name therein. I don't really see the worth in this. Sure, leave your comfort zone and promote. I wouldn't speak entirely to promote your podcast though.

However speaking with develop your individual brand name is an excellent idea, specifically if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. marketing today, alan hart, podcast rss feed. If you're trying to build a blog/podcast, you should be collecting e-mails.

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Provide options. Offer them special material for registering, like reward episodes or videos. Usage Mailchimp. It's free initially. Produce something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and produced the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promo. App shops are just another directory. I don't believe it's worth the time and cash to develop an app to promote a podcast unless you were making cash on it. The marketing overlap appears quite low. I believe developing an online street team is a brilliant concept.

Create banners they can install on their own websites. affiliate marketing podcast 2019. This is simple enough to include your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be really excellent and valuable for this to work. Do not make inside jokes tweetable.

I've stated this prior to and I'll say it once again. The organization card is dead. Don't lose the cash. I think it's a great concept to hand out cool swag to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly aim to build brand name ambassadors.

We believed long and hard about doing this and our listeners desired us to. I state go for it. I question anyone has actually ever seen somebody using a tee shirt of a podcast and began listening to it. It's an excellent concept to provide shirt for complimentary to your listens to build a faithful army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you excited? Do you have a video game plan? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all good friends here. Let's help each other out and make podcasting even bigger. When we prohibit together, it assists out everybody. "digital marketing professor" podcast.

I don't have a shitty checklist to provide. Simply take pleasure in an email every now and then. You consent to get emails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe at any time.

There are loads of different methods to promote a podcast. Some are fairly simple and don't require a great deal of effort, while some might take a bit more time. I've tried to consist of a variety of various podcast marketing techniques so that you can choose what makes good sense for you.

Contents Sounds easy however new customers are the most crucial consider ranking greater in Apple Podcasts (previously iTunes). It also indicates listeners will instantly down new episodes when they're published. marketing podcast. Apple Podcasts is the big gamer however Spotify and Google are rapidly getting ground as the go-to location where individuals discover and listen to podcasts.