Podcast Marketing: The 2020 Definitive Guide (Based On A ... - Novel Marketing Podcast

Published Feb 16, 21
10 min read

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In fact, it became our main method for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Contacted, Interested, Scheduled. Add all the podcasts and contact details to the first column. Compose the email that would offer YOU on yourself. Document some interesting facts about yourself.

Document the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something really unique and makes for an interesting subject to go over. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Likewise, you don't have to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's likewise an excellent idea to allow Card Aging, so you can get a graph of the length of time those cards have actually been being in each column.

Don't follow up a couple of days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a question. Who knows? Your e-mail could have ended up in their spam folder, or you had the incorrect email address. The objective is the relocation the cards along the columns and book as many interviews as you can consistently.

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Hard but fun The real concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the internet marketing space, I have actually created three various rap videos which you can see here, here, and below.

No one saw it even though we promoted the hell out of it. I believe that it was a mix of individuals presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than almost any other form of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, however a lot of street cred and link juice (internet marketing podcast masonworld). Not everyone will develop a rap video, but this is a workout of thinking outside of the podcasting world to do some smart promo. Lame If you got some extra cash burning a hole in your pocket, proceed and purchase some Facebook ads.

However, they are unworthy the effort and are very short-term. I 'd much rather focus on developing material that will reside on the internet permanently and regularly bring me new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We developed an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - podcast as a marketing tool. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was take advantage of it for a short time.

Cash Mustache, and for simply a few hundred dollars, we had the ability to capitalize on that ONE episode. We tried it a few more times with other guests and didn't get almost the same response. That episode continued to be linked to and talked about on social media without us having to buy any more Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreaded task of releasing a podcast. The reality is, you need to take your show notes simply as seriously as you take your show. Treat your program notes like real post that provide genuine worth and beneficial links.

I'm not discussing records. Sure, they provide more words for SEO worth, however if they are not cleaned up and formatted and offer real worth, then you are losing your money and time - experiential ooh marketing trends podcast. Compose something brand-new. Turn your episodes into legible content. Offer links to the important things you talk about in your show.

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If you don't desire to write show notes, you should work with someone to write them for you. You can start by connecting to your audience due to the fact that they currently listened to your program. Or you can hire a kick-ass freelance author. They listen, perform additional research study, and turn every one of the episode posts into incredible SEO bait, helping to attract more listeners by means of Google - podcast marketing digital 2019.

We looked at what episodes got the most downloads and attempted to develop comparable episodes in the future. We also tried different types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a lot of other shows and make you more likely to get featured since there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Invest in a great mic. I recommend the Audio Technica ATR 2100 and an excellent intro USB mic. If you desire to buckle down, buy a great USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank extremely high up on Google bringing us listeners via search. I like this Trick. These are simple to register for and worth having a look at to see if there are opportunities to be talked to. It's likewise a simple method to find podcast guests if you're trying to find an expert on a specific topic.

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It's also an easy way to discover podcast guests if you're trying to discover a specialist on a specific topic. It works well to speed up growth, however it can lead to stress out. We began with producing an episode when a week for the very first 8 months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads blew up (marketing made simple podcast spotlight branding).

Daily can be extremely good for making cash however I don't suggest it anymore - hook seo digital marketing masters podcast. It's overwhelming. I like the idea, however more as a method for special content as a free gift to individuals who register for your email list. Marc Maron develops two-minute video clips to promote each episode with simply a basic still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, however simple enough. I would only recommend this if you're exceptionally enthusiastic and enjoy taking part in Facebook Groups or Online forums based on your subject. I'm not much of an author and discover a difficult time with this, so for me, it's not worth the pain of writing.

This one is a no-brainer. Probably won't get you much, but simple adequate to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, prevent this. ted talks and "marketing" or "marketer" and "podcast" or "interview" -job. Too costly. I'm not just a fan of paying for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. In fact, outside studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you should definitely get more evaluations because, in turn, that will help you get you more customers (podcast as marketing tool). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (podcast about marketing campaign). He put his program name in there. I don't actually see the value in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However talking to build up your personal brand is a great idea, particularly if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-altering and had an extensive affect on me as a podcaster. podcast marketing trends. If you're trying to build a blog/podcast, you should be gathering e-mails.

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Provide choices. Offer them unique material for signing up, like perk episodes or videos. Usage Mailchimp. It's complimentary in the beginning. Develop something unique for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Program and Podcast Movement. This settles in word-of-mouth promotion. App shops are simply another directory site. I don't believe it deserves the time and money to create an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I think developing an online street group is a fantastic concept.

Produce banners they can put up by themselves websites. marketing trends podcast. This is easy enough to include in your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text has to be really great and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll say it once again. The organization card is dead. Do not squander the money. I think it's a good idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly seek to develop brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go all out. I question anyone has ever seen somebody wearing a tee shirt of a podcast and began listening to it. It's a good idea to provide shirt free of charge to your listens to construct a devoted army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you delighted? Do you have a video game strategy? I understand I'm pumped and prepared to begin promoting!. Keep in mind, we're all good friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everyone. marketing school podcast content marketing roi.

I don't have a shitty list to use. Just take pleasure in an e-mail every so often. You consent to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe at any time.

There are lots of different ways to promote a podcast. Some are relatively easy and do not require a lot of effort, while some might take a bit more time. I have actually attempted to consist of a variety of different podcast marketing techniques so that you can decide on what makes good sense for you.

Contents Sounds easy however brand-new subscribers are the most crucial factor in ranking greater in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down new episodes when they're published. missouri oklthe late night internet marketing podcast. Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where individuals find and listen to podcasts.